Sustainability and maximizing profitability are both very important topics in agriculture right now. As our population grows, we need to be able to provide food to feed our growing population, but we also need to conserve and protect our environment and resources for future generations.
At the same time, farmers need to profitably manage and grow their businesses so their businesses will prosper long term. Agricultural companies like FMC understand the importance of this, which is why they are working to help farmers be sustainable and profitable, through technology and improved crop protection products.
Insecticide is one critical component of a successful crop protection strategy, which is why FMC developed Capture® 3RIVE 3D™ to address the above factors while still providing quality pest control.
Listen to Rick Ekins tell us a bit about 3RIVE 3D, and how it’s helping move toward a more sustainable acre.
Insecticide for a Sustainable Acre Transcript
Among the latest buzzwords is sustainability. For us it’s not a buzzword, it’s foundational to what we’re doing. When we talk about our 3rive 3D technology this afternoon we’re going to talk about using very low volumes of applied product to do the same amount of pest control that you’ve been doing in 3, 4, 5 gallon per acre delivery systems.
We’re trying to take 3, 4, 5 gallons and reduce that down to 40 ounces on a per acre basis. If we can reduce the amount of water that’s being used, if we can increase the number of acres that are being planted on a single fill of an insecticide system, then you can reduce fuel use, you can reduce time and labor.
So all of those things are leading us toward a more sustainable acre, and the grower to get a lot more done using fewer resources than they’ve had to in the past. So that’s foundational to us in our product development.
The more that we can bring into the furrow and the more that we can do in our 3RIVE 3D technology, the more we’re going to try to provide for growers so that they can be as efficient as possible, and can save as many resources as possible.
This helps them plant as many acres of corn in a day as possible, to try and get that crop in the ground quickly and efficiently, and to get all of the insect control, pathogen control and the plant health benefits that they’re trying to provide.