At West Central, we believe that increased productivity and ongoing innovation are integral to agriculture. Each planting season has its own unique challenges and requires planting practices that provide consistently strong seedling emergence and vigor for optimizing seedling growth efficiency. To help address these challenges and educate retailers and growers about the growing trend of in-furrow application, West Central created the Leaders of In-Furrow Technology (LIFT) program.
In partnership with BASF Corporation, Dow AgroSciences, FMC and Nufarm, LIFT offers retailers and growers an agronomically-sound information base to maximize yields using an in-furrow application system that includes:
- Plant health products
- A total program of crop nutrients
- Fertilizer compatible insecticides
- Customized seed treatments
Each component of the LIFT program offers its own individual benefits that only become stronger when combined in the furrow.