The conversation about appropriate in-furrow application and crop inputs often starts as a problem solving dialogue between retailer and grower. Many factors influence a grower’s application and input decision, and every grower’s field poses its own unique challenges. So how do you start the conversation about in-furrow profitability? And how can growers and retailers mutually benefit from a business plan that includes in-furrow inputs?
1. Discuss Issues in the Field
Perhaps you or your grower is experiencing yellow crops that appear to be consistent with a diagnosis of iron deficiency chlorosis. This is an issue that can be solved, but should be addressed immediately.
If plant roots can’t take up ferrous iron (Fe2+), they become deficient. This leads to:
- Reduced plant vigor
- Yellowing leaves
- Total non-emergence in certain areas.
One solution for a retailer and grower to discuss is Soygreen®, the leading micronutrient for overcoming iron deficiency chlorosis in soybeans.
In another scenario, if a grower is concerned about protecting plants from disease and fungus right from the start of planting, retailer and grower could discuss Headline® EC fungicide from BASF. Applied in-furrow with starter fertilizer like Redline® or Soygreen, Headline EC protects plant health from disease right from the start of planting.
By having an open conversation about current and potential issues taking place in the field, both grower and retailer can discern the best products to be applied to ensure healthy plants and maximum yield.
2. Discuss Outside Factors That Can Influence Input Decisions
Maybe a grower is looking for the convenience of a starter fertilizer like Redline that doesn’t need to be mixed with additional micronutrients or inputs. Or perhaps a grower wants to try in-furrow application but doesn’t have the necessary equipment, or is hesitant to try something new.
Unless these outside factors are specifically asked and discussed in conversation, retailers and growers may not realize the reasons that are encouraging or inhibiting the use of inputs in-furrow.
A grower with improper equipment offers a retailer a great opportunity to discuss in-furrow equipment incentives such as one offered by FMC that can supplement the cost of additional equipment needed for in-furrow application.
If a grower is hesitant to try in-furrow because it’s too “new” or uncharted territory, this provides retailers with a chance to explain the Redline performance guarantee, as well as the FMC 2015 Capture ® LFR® corn at Plant Assurance. Both of these programs offer financial incentives for applying product on corn, and can provide growers the financial assurance they need to try something new.
3. Discuss the Scientific and Tangible Benefits
Research doesn’t lie. Recent studies have shown that in-furrow application is a rising trend – one that will only continue to grow in the coming years. And for good reason. All of the products in the LIFT program show yield gain. For instance, the yield advantage to Redline® over other in-furrow fertilizers is so consistent, it is the only liquid fertilizer that guarantees to produce 2 bu/ac yield gain over 10-34-0 or other liquid starter fertilizers.
Capture LFR boasts similarly impressive results. 50 independent studies from 2006 through 2011 show Capture LFR increased corn yields by an average of 11 bu/ac.
And Headline® from BASF is supported by more than 3,000 on-farm trials. During these trials, Headline®- treated corn has shown an average increase in corn yield of 12-16 bu/acre.
Most companies will provide these studies, along with pictures or field trial videos on their websites. Discussing these studies and research allows retailer and grower to make a sound and informed decision regarding crop inputs – and feel comfortable knowing that science is backing their decisions.
4. Talk About the Bottom Line
At the end of the day, growers and retailers are in this business to support their livelihood. By discussing how use of in-furrow products can contribute to early plant development, plant health, and increased yield, each party benefits.
Growers benefit from maximizing the yield potential of their fields. Retailers benefit by providing growers with a sound business plan and products that will set the grower up for success, and ensure a continued positive working relationship.
To find a representative to speak with about any of the products above, visit: