Through the LIFT initiative, West Central, BASF, FMC, Nufarm and Dow AgroSciences work together to help growers and farm retailers make informed decisions based on valuable and current information.
At our LIFT Media Summit in October of 2015, we talked about how to maximize a crop’s genetic potential through in-furrow fertility and crop protection strategies. On June 22-23, 2016 we hosted our second annual media summit to share the most recent updates.
This year’s event was held at a CHS innovation plot in southern Minnesota. At the site, attendees heard from Dr. Fred Below from the University of Illinois, as well as the LIFT partners, CHS and local grower Justin Kennedy about the newest agriculture technology advances in foliar and in-furrow applications.
A common theme that emerged throughout the presentations was that the agriculture landscape is changing. Sustainability requirements are becoming more and more stringent, causing growers to change their methods to avoid run-off and off-target application.
Also, weeds are developing resistant characteristics, which have driven the need for new herbicide traits as well as new adjuvant technology to work effectively alongside the new herbicides.
In light of these developments, we made a special announcement at this year’s LIFT Summit. This year, West Central, along with their LIFT partners will launch LIFT2 or Leaders of In-Furrow & Foliar Technologies.
The addition of foliar technology to the LIFT platform will support recent and future changes within the agriculture industry, including new herbicide trait technologies that have sparked advancements in adjuvants and foliar treatments.
According to Dean Hendrickson, vice president of marketing and business development for West Central Distribution.
“With increasing pressure on growers to achieve high yields while maintaining sustainability and stewardship, having strong fertility and crop protection strategies in place is more important than ever. Through our enhanced LIFT2 initiative, we are expanding our focus to include both in-furrow and foliar technology, providing a well-rounded educational resource for growers and retailers to stay on top of trends and best practices. We believe the entire foliar arena will change significantly in a very short period due to the potential transformation of new trait technologies and the corresponding changes in foliar application practices.”
Stay tuned for more to come on LIFT2!
Special thanks to our ag media partners who came to cover the event, including:
- Corn+Soybean Digest
- Farm Journal
- Minnesota Farm Guide
- Sugar Producer
- Red River Farm Network
- Farm Industry News
- The Land
- Successful Farming
- Iowa Farm Bureau Spokesman