Sustainability is a hot-button issue that crosses industry lines. In any industry, business practices that have negative environmental repercussions can cause the media and general public to scrutinize an entire industry under a microscope.
Sustainability is undeniably very important in agriculture, because people want to be sure their food and water supplies are being produced responsibly.
As the topic of sustainability has become more prevalent and new information becomes available, growers have done an excellent job of adapting their operations. It is a grower’s job, after all, to be a steward of the land while keeping production levels high enough to accommodate all those who rely on them.
Steve Roehl from West Central Distribution knows that being a successful grower requires them to know about the nutrients and the chemicals they’re putting in the ground, and how efficient use of these products will benefit their crops.
There’s a lot of ways to talk about nutrient efficiency. In the end, obviously it’s going to help [farmers] grow a better crop, and be more profitable. But we are on a different landscape these days, and society has placed agriculture in a different landscape. Nutrient efficiency may be what used to be the difference between a fair farmer or a good farmer and an excellent farmer, but going forward with some of the regulations that are coming down on nutrient use, it may make the difference [between] and determine who actually gets to farm.